Unlocking the Door to the New Thinking: Frames for Advancing Oral Health Reform

Oral health equity paradigm shift in public thinking and public policy. This FrameWorks Institute MessageMemo, produced in partnership with Oral Health 2020 and sponsored by DentaQust Partnership, walks oral health advocates through research-based strategies for making a more powerful case for change. Recommendations include two tested frame elements to make the case for oral health equity: the value of Targeted Justice and the metaphor Key to Oral Health.