Work With NCOHC
The Digital Marketing Specialist oversees FHLI and NCOHC’s presence on Facebook, Twitter, Instagram, and LinkedIn (and potentially other platforms as determined necessary). The Digital Marketing Specialist is responsible for creating, implementing, tracking and updating paid and organic engagement and acquisition campaigns to effectively promote FHLI and NCOHC events, increase traffic to resources on the FHLI and NCOHC websites, encourage email subscriptions, and drive online fundraising. This individual will also oversee other avenues of digital marketing, including (but not limited to) search engine advertising and SEO. The Digital Marketing Specialist will primarily work with the FHLI Director of Communications & Public Relations and the NCOHC Content Marketing Manager, but will also work closely with other FHLI staff to ensure that all external communication efforts are consistent, timely and well-coordinated — while also adhering to FHLI and/or NCOHC brand guidelines.